Strategies for Expanding Your Insurance Agency
Owning an insurance agency can be both challenging and rewarding. With the amount of time you dedicate to your clients, it can be hard to find the time to expand your business and continue to grow.
To help you begin growing your insurance agency, we’ve compiled six areas of focus that you can evaluate for opportunities.
Your Website - Begin by looking at your website. Today’s consumer expects websites to be intuitive, simple, and responsive – meaning that consumers should be able to get all the information they want on any device they choose to use. How does your website measure up?
Your Packages - Then look towards your marketing packages. Are your clients able to purchase everything they need from you, or are they forced to go elsewhere for different types of policies? Once you have your insurance packages in place, communicate to your current client base. You’d be surprised how many of your current clients will take you up on your offer when you simply ask.
Your Customer Base – The secret of continued success is to attract new customers regularly. Identify the needs of your customers and the greatest concerns of those who are purchasing policies from you. Once you establish trust with your current client base, you’ll be able to continue to grow into new client markets.
Your Social Media – If your goal is to begin communicating with a broader base of clients, social media may be the answer. It’s a great way to build trust with your current clients and encourage them to spread the word. However, with social media marketing, quality is always better than quantity. Provide your clients with valuable, sharable information, and be sure to respond to their questions and comments.
Your Network – As an insurance agent, your name and reputation are crucial for growing your business. Instead of focusing solely on potential customers, also make relationships with other professionals who can be referral partners, such as financial advisors and mortgage brokers.
Your Policies – Consider the policies you are offering your clients. Are there ways to improve the value you offer? In order to grow your business, you may choose to become a multi-line agency. As you add policy offerings to your services, be sure to reach out to current customers to let them know.
The most successful companies are the ones that can adapt and grow. However, many business owners aren’t sure of the best strategies for their continued growth.
About the Author
Craig Korotko is a creative, results oriented C-Suite executive with extensive experience and achievement in creating technology solutions that deliver products and services to the financial industry. As a business coach, Craig Korotko combines his passion for leading small companies and growing them in competitive markets with his ability to lead large cross-functional teams.
In his over 30 years of corporate experience, Craig has worked with startups to Fortune 500 companies with a demonstrated track record of success. He wants to make sure you are not too busy working in your company instead of working on your company. Start the conversation with a simple, complimentary 30-minute advisory discussion. Contact Craig today